Zen Garden > SPECIAL ARTICLE - A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 3 by Gary Simpson

In this third instalment of the "traffic secret" series you will learn how guys like Homer Zantuck, a self-confessed "Dumb High School Drop-Out" fooled the search engines. Yeah, sure he did!

It would seem from all the comments and attention I have received so far, that I have struck on a common complaint from website owners. So much so, that I have decided to write Part 3, which wasn't originally intended.

Yes, all website owners are looking for that magic formula which will give them added traffic to their sites.

You have created a brilliant site, full of wonderful information. You know people will just love it. However, there is one major problem. Nobody knows that it exists. Sound familiar? You are Michelangelo and you are confined to the Sistine Chapel where there is not a web-cam in sight for you to show your work to the world.

Enough joking around! This is meant to be serious.

You have already submitted to all the free search engines and directories. You wait. Weeks pass and your site is still not listed. You need traffic. You're desperate for traffic! So you do what thousands of others do, you submit to the temptation of all the clever marketeers who are out there waiting for people just like you (and me).

"Welcome to my parlor said the spider to the fly..." (er, sorry to inform you but you are the six-legged one here)

Have you noticed a few things about the "professors" of website traffic techniques? They all huddle together. They all refer to one another. They are all "cyber-friends." And, why shouldn't they be?

They are using one of the best marketing techniques since the day dot! Word of mouth, or in this case, word of click. They are in the business of referral. What better way to generate leads? It's a nice cosy little arrangement.

Marketer A promotes marketer B who promotes C who promotes D who promotes A. Hey presto! What do we have? We have a marketing web-ring of referring "experts" and "gurus." If you stumble into this web-ring you might just find yourself wanting to buy all those seemingly fabulous and heavily cross-referred products they offer. A, B, C and D all win. But what about you? I'm reckoning that four "information" products at an average price of US$39.95 each will set you back a cool US$159.80. Then of course, you will be bombarded with all manner of emails encouraging you to buy the latest "cutting edge" techniques as word goes out (via email) that you are hungry for information. Get yourself ready for a SPAM attack!

Here's a hint - when you get those ezines full of junk and forty lines of boring advertising links, simply go to your email settings and do the following. Highlight the line containing the offending email, go to the toolbar at the top of your screen, open up "Message" then come down and highlight "Block Sender."

This will divert the unwanted junk email to your "Deleted Items" list. When the list fills up you can then simply highlight the very top and bottom emails and everything in between by holding down the "Shift" key. Once they are all selected you can send them all to the rubbish tip by clicking "Delete".

Of course, you can always ask for the SPAM not to be sent but all that tends to do is alert the sender to the fact that you are a real live person on the other end. This can then become a signal for them to up the ante on you even more. Sometimes it is best just not to acknowledge certain emails. This is particularly true for all those annoying pornography sites that seem to specialize in this type of acknowledgement game. It's your choice.

So, you now have four or more "special reports" which you hope will reveal all the secrets of increasing web-traffic. Here's a sample:

(Side note: Those titles are fictitious but if any budding new "gurus" would like to use them - please, be my guest!)

Sure, they might all contain a little snippet of information that you might find useful. But is the $29.95 or $39.97 or $47.77 price tag worth it? My experience says no. What you usually get are a few sheets of paper, often only one or two surrounded by hype and testimonials about what a marvel the author is. That is the "report."

You should be wary of testimonials. All websites use them, mine included. However, if you are basing all your hopes on what "Fred Jones from Albuquerque" or "Doreen P of East Norway" allegedly said then you should think again. Many testimonials are fictitious. The only truly credible testimonials are those which carry a "live" email or website address and even then such a person may be an "affiliate" (see Part 2). So, perform your own due diligence before you buy. If you do you will certainly save money.

I have a bit more to say yet on other web traffic promises and scams. However, if I include them here it will make this article unreasonably long. Therefore, stay tuned for Part 4 where I will reveal my experiences with those schemes which promise a deluge of traffic from banner advertising on "start up pages." They are a real doozy, so make sure you have a read.

Gary Simpson is a 7th Dan karate master who teaches self defense, motivation, self help and wealth building to students around the world through home study courses. You may reprint this article as you include this author credit and an active link to his web site. Finance - Self Help - Motivation - Self Defense - Personal Growth MotivationSelfEsteem.com